After working in the USA Basketball media/public relations department as an intern from March 1995 to September 1995, and then completing a one-year position as a Media/Public Relations Assistant Director from September 1995 to September 1996, during which time she assisted in the promotional efforts of the 1996 U.S. Olympic Basketball Teams, Caroline Williams was hired full time in October 1996 by USA Basketball as an Assistant Director for Media/Public Relations and promoted to Senior Director, Communications in November 2017.
Williams launched USABasketball.com in 1996, coordinated the site for more than two decades and played an integral part in the team that grew USA Basketball's social media accounts to millions of fans around the world.
She assists in the general administration of the communications department for USA Basketball, including the production of USA Basketball press releases and publications, staffing of USA Basketball trials, team training and competitions, while serving as a liaison between USA Basketball staff, coaches, players and the media.
Additionally, Williams served as the primary media contact for the USA Basketball Women's National Team since 1998, including the past five U.S. Women's Olympic Teams in their successful runs to gold, as well as the past six USA Women's World Cup Teams. While working with the USA Basketball Women's National Teams, Williams coordinated weekly newsletters from 1998 through 2004, writes game recaps, updates the USA Basketball web site, and aids in the promotion of the team through national and local media.
Williams has also heads up the promotion efforts for numerous men's and women's junior national teams, and assisted in USA Basketball's publicity efforts for the past six men's Olympic teams, the 1996 U.S. Women's Olympic Team, and other USA Basketball Men's National Teams.
She has volunteered as part of the U.S. Olympic Committee's media services staff at the 1998 and 2010 Winter Paralympic Games, 2006 Winter Olympic Games and 1999 Pan American Games.
In 2016 she was the recipient of the United States Basketball Writers Association (USBWA) Mary Jo Haverbeck Award. The award is presented annually to recognize those who have rendered a special service to the USBWA and is named in honor of the late CoSIDA Hall of Famer and college athletic media relations trailblazer Mary Jo Haverbeck.
Prior to arriving at USA Basketball, Williams served as an intern in the George Mason University sports information department, working with the 1993-94 and 1994-95 men's and women's basketball teams. During her two-year stint at George Mason, Williams aided in all aspects of the sports information office including producing basketball media guides and home game programs, writing press releases and game stories, as well as compiling statistics. In March 1994, she served as the assistant media coordinator for the NCAA Men's Division I Basketball Tournament Eastern Region First and Second Rounds that George Mason played host to in Landover, Maryland.
Outside of work, Williams spends one week of her vacation each year co-leading outdoor service trips with Wilderness Volunteers, and is currently president of the WV board of directors. She also volunteers locally conducting outdoor service projects with Rocky Mountain Field Institute.
She earned her bachelor's degree in speech communications in 1994 from George Mason. She and her husband, Dave Bennett, reside in Colorado Springs, Colorado, with their two cats, Jackson and Princess Leia the Hero.