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Twitch Named Exclusive Streaming Partner of USA Basketball

  • Date:
    Aug 13, 2019

– USA Basketball Men’s and Women’s National Team Exhibition Games, Select 3x3 Basketball Events, 2020 Nike Hoop Summit and More to be Available Live and On-Demand on Twitch 

 

USA Basketball and the National Basketball Association (NBA) announced today a streaming partnership with Twitch, making it the exclusive live streaming partner of USA Basketball.  Beginning this summer, Twitch will stream all USA Men’s National Team exhibition games to fans globally.

 

Twitch will also stream select USA Women’s National Team friendly games, select USA Basketball 3x3 events and the 2020 Nike Hoop Summit, as well as coverage of the men’s and women's training camps and other USA Basketball events.  Twitch will offer the option to co-stream all events, giving fans a chance to connect with their community by offering their own commentary.

 

All USA Basketball content will be available live on Twitch at https://www.twitch.tv/nba.  Following each live broadcast, content will also be available for fans to view on-demand.

 

“Bringing USA Basketball programming to Twitch is an exciting next step in our partnership,” said David Denenberg, NBA Senior Vice President, Global Media Distribution and Business Affairs.  “Twitch shares in our commitment to innovation and using technology to improve the live game viewing experience for basketball fans around the world.”

 

“Our partnership with Twitch is an exciting and unique opportunity to showcase USA Basketball events through their robust streaming audience worldwide,” said Jim Tooley, USA Basketball CEO.  “We look forward to new, innovative ways to tell USA Basketball’s story, as well as the athletes and coaches who represent their country on USA Basketball national teams.”


Twitch will work closely with USA Basketball on additional content opportunities around each event to incorporate innovative elements, such as interactive custom overlays, to provide new fan engagement opportunities that further enhance the live game viewing experience.

 

The deal is part of the continued relationship between Twitch and NBA-affiliated leagues and partners.  Over the past two years, the platform has streamed NBA G League and NBA 2K League games, and this month became a streaming partner of the Jr. NBA Global Championship.

 

“The NBA was one of our first partners outside of gaming, so we're very familiar with the passion of their fans,” says Michael Aragon, Senior Vice-President of Content at Twitch.  “Twitch and USA Basketball is a perfect fit for multiplayer entertainment." 

 

 

2019 Pre-FIBA World Cup Men’s Exhibition Games Schedule (all times eastern): 

 

Date

Opponent

Location

Time (EDT)

Aug. 9

USA Blue vs. USA White

Las Vegas, Nev.

10:00 p.m.

Aug. 16

Spain

Anaheim, Calif.

10:00 p.m.

Aug. 22

Australia

Melbourne, Australia

5:30 a.m.

Aug. 24

Australia

Melbourne, Australia

12:00 a.m.

Aug. 26

Canada

Sydney, Australia

5:30 a.m.

 

 

About Twitch
Launched in 2011, Twitch is a global community that comes together each day to create multiplayer entertainment: unique, live, unpredictable experiences created by the interactions of millions. It brings the joy of co-op to everything, from casual gaming to world-class esports to anime marathons, music, and art streams. Twitch also hosts TwitchCon, our biggest event of the year, where we bring everyone together to celebrate, learn, and grow their personal interests and passions. We’re always live at Twitch. Stay up to date on all things Twitch on Twitter and on our Blog.

 

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