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USA Basketball Debuts E-Learning Program Presented by AT&T

  • Date:
    Jan 21, 2021

- Program Will Allow Youth Basketball Organizations to Build Customized Online Education and Certification Program -

USA Basketball introduces its newest initiative, the E-Learning Program presented by AT&T*, which will allow youth basketball organizations to build a customized online education and certification program according to their organization’s specific coaching philosophy.

“USA Basketball is very excited to work with AT&T to provide the E-Learning Program,” said USA Basketball CEO Jim Tooley. “This is a unique initiative that will allow organizations to educate their coaches and ensure that their programs are providing the best possible learning experiences for their participants. Youth basketball organizations will be able to select courses they deem most valuable, and the E-Learning platform will make it easy for their administrators to distribute the selected courses and track the progress of their coaches.”

The customizable program will allow organization administrators and program directors the ability to select from a menu of USA Basketball courses that include topics such as: the USA Basketball player development model, building program culture, coaching philosophy, leadership training, teaching skill development and many basketball-specific subjects such as teaching proper shooting. Administrators then will be able to distribute the course learning plan to program members through USA Basketball’s E-Learning platform.

Once administrators design their customized plan, with consultation from USA Basketball, members of the organization will be invited to create an individual account and complete the plan. Administrators will be able to track progress through the E-Learning platform, and once the courses in the learning plan are completed, coaches will receive a customized certificate from the organization and USA Basketball that indicates they are E-Learning Certified for that particular organization’s learning plan.

The USA Basketball E-Learning Program will provide an option for organizations to provide consistent and relevant training to their coaches to improve the credibility and expertise of the organization through alignment with curriculum from USA Basketball, the national governing body for basketball.

As the USA Basketball E-Learning Program presenting sponsor, AT&T will identify a youth organization and fund the certification of 500 youth coaches to complete a USA Basketball E-Learning plan. In providing this training and knowledge, AT&T will help youth coaches continue to positively impact their community through effective and transformational coaching.

More information is available online and interested administrators ready to discuss their education needs may take the first step and set up their exploration call by contacting USA Basketball at

About USA Basketball
Based in Colorado Springs, Colorado, and chaired by retired Gen. Martin Dempsey, USA Basketball is a nonprofit organization and the national governing body for basketball in the United States. As the recognized governing body for basketball in the U.S. by the International Basketball Federation (FIBA) and the United States Olympic & Paralympic Committee (USOPC), USA Basketball is responsible for the selection, training and fielding of USA national teams that compete in FIBA-sponsored five-on-five, 3x3 and esport international competitions, as well as for some national competitions and for the development of youth basketball.

The USA Basketball Youth & Sport Development Division is tasked with the development of youth basketball initiatives that address player development, coach education and safety, while promoting, growing and elevating the game. USA Basketball is committed to providing youth throughout the country safe, fun and developmentally appropriate environments in which they can enjoy the game. Current USA Basketball Youth & Sport Development initiatives include coach licensing and education; coach academies; regional camps; youth clinics; open court programs; Women in the Game conferences; and the U.S. Open Basketball Championships.

Connect with USA Basketball at and on Facebook (USABasketball, USABYouth), Twitter (@usabasketball, @USABJNT@USABYouth@USAB3x3), Instagram (@USABasketball, @USABYouth, @USAB3x3) and

About AT&T Communications
We help family, friends and neighbors connect in meaningful ways every day. From the first phone call 140+ years ago to mobile video streaming, we @AT&T innovate to improve lives. AT&T Communications is part of AT&T Inc. (NYSE:T). For more information, please visit us at

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