The USA Basketball Women in the Game initiative educates high school girls, college women and young professionals about career paths in the sports industry and how to turn a passion into an opportunity. Guest speakers from a variety of sports business fields share their personal career journeys, essential characteristics to succeed in their roles, practical strategies to get started in the industry and how to sustain a position in a highly competitive sports industry.

The program includes lecture sessions and discussions to broaden perspectives on working in the sport industry.
Attendees will meet and hear from accomplished females who excel in their careers by exhibiting positive leadership and a dedicated work ethic.

Topic areas and career fields shared by guest speakers may include:

• Collegiate athletics
• Media and sport entertainment
• Professional sports
• Business entrepreneurship
• Front office administration
• Human resources
• Marketing
• Officiating
• Community development
• Youth organization management
• Sports psychology
• Sports nutrition